I had the great fortune to be at a fun, informative think tank yesterday called LifeWork 2.0 . I connected with a lot of interesting people and learned many things. Something that stood out to me was the importance of SEO (Search Engine Optimization). At one point it was said to be as good as almost as good as SEX. While you can pay for sex, SEO is often not that easy to come by. SEO is REALLY important… very critical to get right. And when you get it right, you can rule your world.
What I took away from our SEO conversation was that Quality is probably better than Quantity regarding the traffic on a web site. Also, having organic search results and good keyword density is a must.
We learned about lots of new web apps and tools. One I’ve been playing with today is saynow.com . I’m thinking of creative ways we could use this for our church. Also, as a designer, one of my favorite color tools is Kuler from Adobe. If you send large files, having a free or paid YouSendIt account is a must have. There are so many tools and apps, I could never list them all, but hopefully you’ll find a few of these useful.