Some people might still think social media is a fad, but at this point, they might want to think again.

Even though still in its infancy, social media has changed life as we know it (unless you’re Amish, but even that’s arguable).

Check out these recent statistics on how immersed  in social media some demographic groups in our culture have become. The next paragraph is part of a larger article from Advertising Age by Beth Snyder Bulik…

While not that many people actively engage in social media during sex, they do in bed. Retrevo found that almost half of social-media users check in via phone while lying in bed. About 48% of those polled said they check or update Facebook or Twitter after they’ve gotten into bed at night and/or before they get out of bed in the morning. That number jumps to 76% for the 25-and-younger set, with a whopping 19% of those millennials saying they also check in whenever they wake up during the night.

And this newly-refreshed, nifty video that gives a great summary of where in the world we’re at with social media. I’ve used this video before in presentations, but some new numbers are very handy to prove to your client, your boss, your team, your tribe, that you should be engaged in social media.

This is a great example of utilizing social media and what’s currently available. Word of mouth has always been the best way to further business. This little video is a great look at what can be done.

This is a pretty fun idea for Volkswagen. They are using this banner in web ads, encouraging people on Twitter to enter their Twitter username in order to see what type of VW is for them.This little app matched me up with a VW Rabbit.

Personally, I’m probably an Eos or Touareg 2 kind of guy, but it’s a fun, engaging way to blend social media, permission marketing and a little fun!

Go ahead… Give it a try. Simply enter your Twitter username in the middle part of the box below and click analyze. Enjoy!